Asurion Opens New Cebu Site, Creating 2,000 Jobs in the Philippines
CEBU CITY, Philippines — Global tech care company Asurion has officially opened its newest customer solutions center in Cebu City on May 7, 2026. This signifies a major expansion of its operations in the Philippines and creating approximately 2,000 jobs over the next two years.
Located at the Faustina Center in the Bonifacio District, the new Asurion facility spans six floors and will support the company’s growing global customer base through customer care, technical support, IT, operations, training, and other business services.
The launch event began with the arrival of guests at 7:00 AM and was hosted by Cebuano pride and Miss Earth 2008, Karla Paula Henry, adding a local touch to the celebration of Asurion’s newest expansion in Cebu.
A press conference was held on the 12th floor of the Faustina Center, followed by the inauguration, blessing ceremony at the building’s 15th floor at 9:00 AM.
The event was attended by company executives, members of the Cebu business community, media representatives, and government officials, including Vice-Mayor Tomas Osmeña, widely recognized as one of the pioneers of Cebu’s BPO industry growth.
Asurion is known for providing protection, repair, replacement, and technical support services for connected devices such as smartphones, gaming systems, and home appliances. The company currently serves more than 230 million customers worldwide and partners with some of the world’s largest enterprise brands.
“As technology becomes more central to everyday life, the need for simple, reliable support continues to grow,” said Guru Gowrappan, Chief Executive Officer of Asurion.
“This investment in Cebu reflects both that demand and our confidence in the Philippines as a critical part of our global operations. We’re excited about the talent here and the role this team will play in helping us deliver great experiences for our customers around the world,” he added.
The Cebu expansion marks Asurion’s sixth site in the Philippines, joining existing facilities in Santa Rosa, Iloilo, Clark, Calamba City, and Bonifacio Global City. Across these locations, the company already employs more than 7,000 people nationwide.
The company is currently hiring for multiple positions in Cebu, including:
- Technical support
- Customer care
- Human resources
- IT and operations
- Training
- Digital marketing
- Workplace solutions
According to Vice-President, Customer Solutions Adam Hachey, the expansion highlights Asurion’s long-term commitment to investing in Filipino talent.
“Asurion has built a strong foundation in the Philippines, and Cebu is an important next step in our growth,” Hachey said.
Employees at Asurion receive full-time employment opportunities along with benefits such as HMO coverage starting on day one, retirement programs, transportation allowances, free daily meals, generous leave benefits, and work-life balance initiatives.
The Cebu site also features modern workplace facilities designed to support employee wellness and productivity, including collaborative workspaces, lounge areas, dining spaces, training rooms, and contemporary office amenities aimed at creating a positive and engaging work environment.
The company has also been recognized as a Great Place to Work for four consecutive years and was recently inducted into the Philippine Economic Zone Authority Hall of Fame after receiving multiple PEZA awards, including Outstanding Employer recognition.
Interested applicants may explore available job opportunities through Asurion’s Cebu careers page.
Beyond business and career opportunities, Cebu continues to attract global attention for its growing economy, culture, tourism, and lifestyle scene. Readers may also explore more of the Queen City of the South through Explore Cebu.
About Asurion
Asurion is a global tech care company specializing in device protection, repair, replacement, and 24/7 support services for connected technology. The company supports millions of customers worldwide through online, phone, in-store, and doorstep assistance services.